Driving Impact: A Successful Google Ads Campaign for Bears Ears Partnership
Case Study
Bears Ears Partnership is a dedicated environmental non-profit organization with a mission to protect and foster respect for the cultural and natural landscapes of the greater Bears Ears region. Their efforts include generating local, regional, and national support for greater protection of the Bears Ears National Monument, advocating for national designations, and supporting smart local policy-making. To achieve their objectives, they sought to drive traffic to their website through a Google Ad Grant. That's where GrowthPath stepped in to provide their expertise and support.
Challenge
The Bears Ears Partnership faced the challenge of effectively utilizing their Google Ad Grant to raise awareness about their cause, educate the public, and encourage action to preserve the Bears Ears region. They needed a comprehensive approach to optimize their Google Ads account, create impactful campaigns, perform thorough keyword research, write engaging ad copy, and set up successful bidding strategies. Additionally, the organization desired to equip their team with the knowledge and tools to conduct regular optimizations and perform their own keyword research while leveraging AI platforms for ad copy creation.
Solution
I collaborated closely with the Bears Ears Partnership to develop a tailored solution that would maximize their Google Ad Grant and deliver tangible results. Here's how I achieved it:
Google Ads Account Audit: I conducted a thorough audit of their existing Google Ads account to identify areas for improvement and optimization opportunities.
Campaign Launch: I designed and launched new campaigns aligned with the organization's goals, ensuring they targeted relevant audiences effectively.
Keyword Research: In-depth keyword research was conducted to identify the most relevant and high-performing keywords related to the Bears Ears region and environmental conservation.
Ad Copywriting: Engaging and persuasive ad copy was crafted to convey the significance of preserving the Bears Ears region and encourage audience action.
Bidding Strategies: Strategic bidding was implemented to maximize the impact of the organization's Google Ad Grant and achieve cost-effective results.
Training and Empowerment: GrowthPath provided comprehensive training sessions to the Bears Ears Partnership team, enabling them to perform regular optimizations, conduct keyword research, and leverage AI platforms for ad copy creation autonomously.
Results
The collaboration between GrowthPath and Bears Ears Partnership yielded outstanding results, bringing about a positive impact on the organization's mission:
Increased Reach and Impact: By optimizing their Google Ads account and implementing effective campaigns, the Bears Ears Partnership extended its reach, educating a broader audience about the importance of preserving the cultural and natural resources of the Bears Ears region.
Cost Savings: My strategic approach helped the organization save $1,308, which they were able to allocate to other essential programming areas, such as education, advocacy, and stewardship.
Conclusion
Working with Bears Ears Partnership has been a privilege for me through GrowthPath. I am proud to have empowered this passionate non-profit organization to make a significant difference in their cause through an effective Google Ads campaign. By leveraging the power of digital marketing, the Bears Ears Partnership continues to foster respect for the cultural and natural landscapes of the Bears Ears region while inspiring action for its preservation. Together, we have demonstrated the immense potential of strategic online marketing in driving real-world impact for environmental conservation and education.